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30 July 2019

Love, laugh, lick.

by Andrew MacGregor

Coca Cola: “Tongue” - 60s

Love Island viewers are used to a slip of the tongue, as it were, so it makes sense for Coca-Cola to unleash their new mascot - a, er, giant pink CG organ - during one of the season finale's ad breaks. As if witnessing Caroline Flack's overripe presenting style wasn't surreal enough.

'Tongue' is a different beast altogether. Like a more convivial spin on Reebok's 'Giant Belly', the ad is an OTT representation of the link between taste and memory. Thus, when a woman takes a slug of Coke at the bus stop, it sends her nostalgic tongue into overdrive.

At this point we've seen countless variations on the 'punter affectedly drinks from can or bottle' trope from Coca-Cola. Wieden + Kennedy and director Ernest Desumbila's manage to inject weirdness and charm into the formula, even if it risks giving some viewers nightmares.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Iain Tait / Tony Davidson
Creative Director: Flo Heiss
Creative: Matt Callaby / Jake Attree
Agency Producer: Samara Zagnoiev
Film Production: Iconoclast Ⓟ Ⓦ
Director: Ernest Desumbila Ⓟ Ⓦ
Producer: Mikey Levelle
Executive Producer: Carine Harris / Anna Smith-Tenser
Cinematographer: Patrick Duroux
Stylist: Buki Ebiesuwa
Prod Co-Ordinator: Larisa Covaciu
Editor: James Rose Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Matt Williams / Sian Jenkins @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Compositor: Taran Spear
3D VFX: James Sindle / Tobin Brett
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: John Connon @ Mr Pape Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.