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27 February 2019

Red, white, and orange.

by Syd Briscoe

Coca Cola: “The Chase” - 30s

Coca Cola announce their latest flavour innovation with a madcap romp through city streets. Directed by Tom Noakes, the film sees a Coke truck, an ice cream van, and a truck chock full of oranges race their way to an unknown destination... only to encounter a traffic warden having none of their nonsense.

This three-vehicle pile-up is pacy and slickly shot, with a Seventies-tinged soundtrack and slightly muted grade giving things a timeless feel. God knows what Orange Vanilla Coke will actually taste like, but after this we sort of want to find out... even if only for the kitsch factor.

Film Production: PrettyBird Ⓟ Ⓦ
Director: Tom Noakes Ⓟ Ⓦ
Producer: Julie Sawyer
Executive Producer: Suzanne Hargrove
Cinematographer: James Brown
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ

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