DAVID reviews

1 December 2017

Coca Cola: This isn't the bottle you're looking for

by Syd Briscoe

Coca Cola: “Force Grab” - 30s

This entertaining ad for Coca Cola sees the brand give a - ahem - forceful endorsement of the latest Star Wars movie. We watch a couple checking out the latest trailer when thirst strikes... but the guy has planned his solution well in advance.

The amusing conceit is sold by the very committed performance of the would-be Jedi - and the fact most of us are guilty of occasionally trying to use the Force on something when we really don't want to leave the sofa.

It's a tall order to work with two brands as major as Star Wars and Coca Cola, and the delicate balance struck here means both have their needs equally served.

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