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28 November 2019

Old zebra, new tricks.

by Andrew MacGregor

ClearScore: “Zebra” - 30s

ClearScore's uncanny streak continues with a deceptively simple ad that shows while a zebra can't change its stripes, it can pursue a career in a hospital's A&E department. After all, life at the end of the alphabet isn't all it's cracked up to be.

This is cheerfully explained by a zebra who can walk on two legs and perform basic medical procedures (hooves make some duties harder than others, you understand). What really impresses his colleague, however, is his credit score.

Rather than break the immersion, talk of free monthly reports and financial clarity only pulls the viewer further into this cross-species tea break. Coupled with a pair of diverting lead performances, it gives the brand's message an even better chance of sticking.

Creative Agency: And Rising Ⓟ Ⓦ
Film Production: Stink Ⓟ Ⓦ
Director: Traktor Ⓟ Ⓦ
Producer: Sophie Brooks
Cinematographer: Antonio Paladino
Editor: Joe Guest Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Paul Wilmot (2D Lead)
Colourist: Jason Wallis
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.