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4 January 2019

There's a Moose Loose About This Hoose.

by Jason Stone

ClearScore: “Christmoose, over?” - 30s

There is something agreeably old school about this ad for Clearscore - one of two that have just been broadcast. They pack a lot of useful information about the service into thirty seconds but you don't feel 'advertised at' because it ends with Moose the dog lamenting the end of the festive period.

It's a very effective device, made all the more so by the unusual decision to end the ad with comedy rather than using the more usual structure that places the comedy at the start.

The conventional wisdom says that you use comedy to grab the viewers' attention which is then held for the earnest advertising message but here the amiable central performances are enough to ensure we're paying attention, and the silliness at the end effectively underlines the rest of the ad, helping the audience remember it.

Creative Agency: And Rising Ⓟ Ⓦ
Creative Director: Anna Carpen
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Vaughan Arnell Ⓟ Ⓦ
Producer: Sue Caldwell
Head of Production: James Faupel
Cinematographer: Will Bex
Production Designer: Amanda McArthur
Costume Design: Neeraj Singh
Editor: David Webb @ Final Cut
VFX: Matt Williams @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.