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15 December 2019

All the king's horses and all the king's men.

by Syd Briscoe

Clarins: “Gallop” - 60s

Clarins gallop into the Christmas season with this festive animated commercial courtesy of director Pierre Ducos. The luxury skincare brand opt for a handmade look here, as a carved wooden puppet undertakes a fantastical journey to ensure naturally sourced ingredients get to where they need to go.

The attention to detail here is lovely, as the camera glides through scenes of marching bands, rocking horses, and forests-cum-laboratories. Add spinning tops and toy trains into the mix, and this film projects a charmingly vintage vibe while still maintaining the brand's upmarket sensibilities.

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