DAVID reviews

27 September 2017

Churchill: All my own stunts.

by Andrew MacGregor


Churchill: “Drive On” - 48s

Given their mascotís limited movement capabilities, Churchill have rarely pursued high-octane scenarios. This online film marks an ambitious shift for the insurer - one which gives their write-off scheme some blockbuster oomph.

Stuntwoman Jess Hooker makes a leap of faith between her old banger and a pristine replacement. Itís an impressive feat - tricksy camerawork looks away as if it canít handle the peril.

Meanwhile, Churchie looks on with customary approval. Something tells us heís an adrenaline junkie at heart. Neat touch with the hard hat, too - safety first on this shoot.

Following Avivaís recent run-in with the ASA, online may well become advertisingís exclusive home for such vehicular mayhem. Letís see how other thrill-seeking brands respond.


Creative Agency: WCRS Ⓦ
ECD: Ross Neil
Creative Director: Chris Ringsell
Creative: Tom Dixon / Jo Griffin
Planner: Elisa Edmonds / Kath Morris / David Blackett
TV Producer: Kaiya Taffel / Eliot Liss
Film Production: Outsider Ⓟ Ⓦ
Director: Max Fisher
Producer: Jeremy Bannister
Editor: Rebecca Luff @ tenthree Ⓦ
Colourist: James Bamford @ The Mill Ⓦ
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