DAVID reviews

10 October 2017

Children In Need: What are you doing?

by Andrew MacGregor

Children In Need: “Things” - 30s

This fun Children in Need promo encourages us to do our thing. Whether itís stuffing our gobs with marshmallows or channeling our inner Chewbacca, the telethon salutes those with an unusual or eye-catching talent.... ideal fundraising material.

Diverse and eccentric, the ad invites everyone to do their bit for charity. Viewers will chime with at least one activity shown here - good to see the Beeb still have a soft spot for baking, too. Meanwhile, Derek Jacobiís VO brings Shakespearean brio to the script.

Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Tim Jones / James Cross
Creative: Paul Williams
TV Producer: Elly Hopwood
Voiceover: Derek Jacobi
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