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12 March 2019

We've Got to Try

by Andrew MacGregor


Chemical Brothers: “We've Got to Try” - 4 mins 27s

The first half of this Chemical Brothers promo from director Ninian Doff feels like a left-field Formula One commercial. As the electronic veterans' latest track ‘We've Got to Try' unfolds with its jagged synths and fevered vocals, a stray dog is gradually transformed into a four-legged motorsport pro through robotic limbs and ‘Clockwork Orange'-style conditioning. No eye clamps here, fortunately.

From here the promo takes a sharp turn into sci-fi territory, with Doff chucking military experiments, intergalactic travel, and psychedelic odysseys into the mix. Despite the melange of genres, the four-and-a-half-minute piece manages to produce moments of joy and unexpected emotion as a cross-species bond prevails.


Commissioner: Ailsa Robertson
Film Production: Pulse Films Ⓟ Ⓦ
Director: Ninian Doff Ⓟ Ⓦ
Producer: Ellie Fry
Executive Producer: Rik Green / James Sorton
Cinematographer: Mauro Chiarello
Production Designer: Mark Connell
Costume Design: Emma Lipop
Make-Up: Bean Ellis
Editor: Paul O'Reilly Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: David Keegan @ nineteentwenty
VFX: Jack Stone (Supervisor) / Peter Phillips / Jessica Hayes / Robert Lilley / Adam McHale
Colourist: Kai van Beers @ nineteentwenty
3D VFX: Alisson Stott / Johan Barrios
Sound Designer: Joe Wilkinson / Jim Stewart / Adam Smyth @ String and Tins Ⓟ Ⓦ

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