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4 September 2019

Cheese dreams.

by Jason Stone

Cheestrings: “Strings & Things” - 30s

Once in a blue moon, the editor of DAVID REVIEWS feels obliged to re-examine a review and start over… this is one of those occasions.

For completely understandable reasons, a member of our team dismissed this piece of work. It is, after all, incredibly cheesy! But, it has something about it, doesn't it? You can't help but pay attention, and that is the name of the game. Not only that, it grows on you with each viewing because of its terrific sense of the absurd.

Even if you're not sold on the image of the girl disappearing into the shopping bag, surely the saxophone-toting mascot will do it for you.

This commercial perfectly demonstrates the importance of commitment… whoever made it (and, at the time of writing, we don't know who that is!) got fully behind the idea and delivered something memorable. It's a cheesy trip from start to finish, and – mark our words – this is going to shift an awful lot of product.

Creative Agency: Rothco Ⓟ Ⓦ
Creative: Rob Maguire / Fabiano Dalmacio
Agency Producer: Aisling O'Dwyer
Film Production: Blinkink Ⓟ Ⓦ
Director: Greg Barth Ⓟ Ⓦ
Producer: Janet Smith
Production M'ger: Jack Bingham
Production Ass'nt: Maria Kolandawel
1st AD: Kerry Green
Executive Producer: Bart Yates
Cinematographer: Tim Green Ⓦ (Vision Ⓟ Ⓦ)
1st AC / Focus Puller: Sam Rawlings
2nd AC: Woody Gregson
DIT: Ewan Macfarlan
Art Department: Gordon Allen
Costume Design: Wiz Francis
Make-Up: Katie Limmer
Editor: Nick Armstrong Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Duncan Cook @ Glassworks Ⓟ Ⓦ
VFX Shoot S'visor: Mark Harris
Colourist: Jonny Thorpe

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.