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14 February 2019

Holesome entertainment.

by Andrew MacGregor

Cheerios: “It's All Family” - 70s

Tactile animation, vivid character designs, and a catchy soundtrack help this Cheerios commercial stand out, as the brand aim to promote inclusivity through the medium of breakfast cereal.

One of four ads directed by Johnny Kelly, this instalment focuses on the structure and evolution of the American family, and how potentially divisive notions of family life can co-exist in 2019.

Crucially, Irishman Kelly and his team convey this message with charm to spare. Odd-shaped, multi-coloured characters bop along to the jaunty soundtrack, while a late cameo from a furry visitor provides a droll finale. Progressive and affectionately-crafted work.

Film Production: Nexus Studios Ⓟ Ⓦ
Director: Johnny Kelly Ⓦ
Producer: Isobel Conroy
Executive Producer: Julia Lafferty
Cinematographer: Matthew Day
Gaffer: Max Halstead
Editor: David Slade
Character Design: Nous Vous
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ

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