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7 October 2019

Ch-Ch-Check It Out

by Syd Briscoe

Checkatrade.com: “Check, Check, Check” - 20s

An ear-worm worthy jingle takes centre stage in this nicely designed ad for Checkatrade.com. The brand manage to pack all of their various background checking services into a scant 20" of airtime, with director Jay Marlow ensuring that each brief scene segues smoothly into the next.

There's just enough cheese here to stop things feeling rushed, meaning snippets of unscrupulous potential tradespeople - vacuuming fires, incarcerated plasterers, a mysterious welder - land with a laugh. Encouraging to see some underrepresented female tradespeople included in the montage, too.

Creative Agency: Creature Ⓟ Ⓦ
Creative Director: Ben Middleton / Stu Outhwaite-Noel
Creative: Steven Dodd / Josh Dando / Megan Egan
Account Director: Jasmine Portman
Strategy: Catherine Owen
Agency Producer: Caspar Redgrave
Film Production: Outsider Ⓟ Ⓦ
Director: Jonathan Marlow
Producer: Jon Stopp
Post Production: Envy Advertising Ⓟ Ⓦ
Sound Designer: Marcin Pawlik @ Envy Advertising Ⓟ Ⓦ
Composer: Colin Smith @ Eclectic Ⓟ Ⓦ
Music: William Tell Overture

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