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19 July 2019

Be Someone (ft. Jake Bugg)

by Syd Briscoe

CamelPhat: “Be Someone (ft. Jake Bugg)” - 3 mins 33s

Two brothers take parallel paths in life in this literate promo for CamelPhat's latest single 'Be Someone' - featuring the vocal stylings of indie darling Jake Bugg. Following a death in the family, the pair go their separate ways and begin careers which are as similar as they are opposite: one as a rock star, the other as a charismatic preacher.

Shot in crisp black and white, the limited colour palette helps emphasise the distance between the once-close pair. One lives the high life while the other runs a cult, and rapid cuts between similar gestures and moments suggest they're more alike than we might expect. Directors The Sacred Egg's narrative flair is once again on show here, drawing the audience irresistibly into the story.

Commissioner: Kat Cattaneo / Dan Millar
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: The Sacred Egg Ⓟ Ⓦ
Producer: Jess Bell
1st AD: Brett Hodgkinson
Production Services: Richard Moerdyk
Cinematographer: Dustin Lane
Art Department: Mike Berg
Wardrobe: Sophie Fraser
Editor: Sam Bould Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Ryan Hancocks @ MPC Ⓟ Ⓦ
Colourist: Duncan Russell @ MPC Ⓟ Ⓦ

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