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26 February 2019

May the Road Rise With You

by Syd Briscoe


Cadillac: “Rise Above” - 60s

This glossy commercial for Cadillac launched during Sunday's Academy Awards encourages punters to conquer anything standing in their way. Whether that's adversity, a physical challenge, or simply the steps up to a stage, the brand assure us that a whopping great SUV is a surefire way to overcome it.

Director Oliver Würfell's well-constructed film shows a predominantly female cast succeeding to a rock 'n' roll soundtrack, while the script plays on a traditional Irish blessing for added weight. Punchy and topical, it provides an aspirational look at the marque's none-more-white fleet of sports utility vehicles.


Director: Oliver Würffell Ⓟ Ⓦ (Archer's Mark Ⓟ Ⓦ)
Cinematographer: Matthias Koenigswieser
Colourist: Mark Gethin @ MPC Ⓟ Ⓦ

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