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21 August 2019

Walk this way.

by Andrew MacGregor

Cadillac: “Crew Ready” - 60s

Cadillac have their best foot forward in this single-minded commercial, which draws attention to the marque's spacious new XT6 SUV. Directed by Anthony and Joseph Russo, the ad acknowledges that the "stone cold, never blink, walk in slow motion" posses of America need adequate seating on the road… and by gum, they're going to give it to them.

Riffing on the kind of hero shot featured in copious actioners, comedies, and heist movies (including the Russos' own ‘Avengers' movies), the brand use models, martial artists, and armed robbers (helpfully accompanied by a ‘Do Not Attempt' disclaimer) to show they respect strength in numbers.

The ad more than does the job in this respect, and will likely inspire confidence in the target market. That said, another outright gag or two wouldn't have gone amiss.

Editor: Crispin Struthers / James Rosen Ⓦ @ Final Cut Ⓟ Ⓦ

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