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1 October 2019

Watch and yearn.

by Andrew MacGregor

Cadbury Dairy Milk: “Gogglebox on 'Fence'” - 2 mins

Love it or loathe it, Channel 4's Gogglebox has developed a symbiotic relationship with advertising in recent years. Brands such as John Lewis, Sainsbury's, and the Electoral Commission (the less said about the latter, the better) have each tapped the show's eclectic cast at one time or another - now it's the turn of Cadbury Dairy Milk.

Here, it's VCCP and Frédéric Planchon's recent 'Fence' ad that's under consideration, and the likes of Jenny and Lee and the Siddiqui family are unsurprisingly moved by the plight of a lonely neighbour. Though the uninterrupted original cannot be bettered, this version does help foreground the emotional reaction both Cadbury and partner Age UK are looking for.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: Chris Birch / Jonny Parker
Creative: Rob Ellis / Peter Reid
Senior Acc Handler: Genevieve Hole / Hayley Gilson
Account Manager: Florence Wong
Business Team: Matt Smith
Agency Producer: Carly Parris
Film Production: Academy Films Ⓟ Ⓦ
Cinematographer: Justin Brown
Production Designer: Drogo Michie Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Sam Rice-Edwards Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Flame: Jason Watts / Andy Copping @ Freefolk Ⓟ Ⓦ
Nuke: Rob Sheridan @ Freefolk Ⓟ Ⓦ
Sound Designer: Jack Sedgwick @ Wave Ⓟ Ⓦ
Voiceover: Craig Cash

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