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11 September 2019

Over the fence.

by Jason Stone

Cadbury Dairy Milk: “Fence” - 60s

This immensely sweet commercial is part of an initiative between Cadbury and Age UK to shine a light on the loneliness which affects some elderly people. The protagonist is a retiree who spends most of his day attending his beloved garden. His next-door neighbours are a young family, and the children's activity results in an array of toys and sport objects flying over the fence that sits between his garden and theirs.

This was made by the same team who delivered this little beauty last year, and this hits a similar note of poignancy.

Frédéric Planchon's use of ambiguity contributes hugely to its power as, initially, it feels like it could go either way… he seems quite grumpy as he returns the stuff that's landed in his garden. And the loneliness angle is quite subtle too. But, the payoff lands with a real emotional punch, and Cadbury's ongoing association with this measured sentimentality feels like a winning formula.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: Chris Birch / Jonny Parker
Creative: Rob Ellis / Peter Reid
Senior Acc Handler: Genevieve Hole / Hayley Gilson
Account Manager: Florence Wong
Business Team: Matt Smith
Agency Producer: Carly Parris
Film Production: Academy Films Ⓟ Ⓦ
Director: Frédéric Planchon Ⓟ Ⓦ
Producer: Lucy Gossage
Cinematographer: Justin Brown
Production Designer: Drogo Michie Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Sam Rice-Edwards Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Flame: Jason Watts / Andy Copping @ Freefolk Ⓟ Ⓦ
Nuke: Rob Sheridan @ Freefolk Ⓟ Ⓦ
Sound Designer: Jack Sedgwick @ Wave Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.