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4 February 2019

It's your serve.

by Andrew MacGregor


Bumble: “Serena Williams” - 60s

Despite her recent travails at the Australian Open, Serena Williams stands tall in this 60" ad for dating app Bumble. As we see Williams grow from courtside onlooker to Grand Slam phenom, she urges women to take control of their own destinies… starting with initiating conversation with matches on the advertised app.

Harnessing Williams's undeniable presence serves the brand well, even if her story has already been covered multiple times by Adland. Familiar beats aside, this film delivers a worthwhile twist on the dating ad formula… and what better place to do that than on the Super Bowl stage?


Creative Agency: VMLY&R London Ⓦ
Director: A V Rockwell ♀
Music: Soul Survivor - by Rita Ora

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