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5 February 2019

Unforeseen growth.

by Andrew MacGregor


Bulb: “Kelp” - 30s

Bulb are the latest outfit to challenge the UK's ‘Big Six' energy suppliers, and this 30" animated launch ad sets out their stall in wry fashion. And what better way to pique viewers' interest than with a monstrous kelp plant?

Said gardening crisis is neatly brought to life via minimalist animation and dry voice work from comedians Tim Key and Ellie White, as their characters segue from talk of power suppliers to rapidly growing tendrils.

Such off-kilter antics underline the brand's supposed growth, as well as drawing the eye with its electric pink colour palette. Let's see what this does to the sector's hierarchy… as well as kelp's popularity.


Film Production: Blinkink Ⓟ Ⓦ
Director: Alex Grigg Ⓟ Ⓦ / Joseph Pelling
Producer: Alex Halley
Production Co-ord: Maria Kolandawel
Executive Producer: Bart Yates
Music Supervision: Soundtree Ⓟ Ⓦ
Voiceover: Tim Key / Ellie White

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