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30 January 2019

Gust 'n' gulp.

by Andrew MacGregor


Budweiser: “Wind Never Felt Better” - 60s

Super Bowl stalwarts Budweiser enlist a Dalmation, six Clydesdale horses, and a fleet of wind turbines for their understated 2019 effort, which also bids to underline the beer's eco-friendly credentials.

As Dylan's ‘Blowin' in the Wind' wafts in the background, we see a dog enjoy the breeze while perched atop a horse-drawn beer cart. As its ears and jowls flutter in the countryside air, the camera glides alongside in tandem. Well, that's what happens when your route cuts through a wind farm.

While such such quietude is unlikely to inspire much whopping and hollering on Super Bowl Sunday, the brand's advertising lineage is harnessed well as they invite beer drinkers and eco-warriors alike to raise a glass.


Film Production: Smuggler Ⓟ Ⓦ
Director: Adam Berg Ⓟ Ⓦ
Producer: Alexandra Lisee
Executive Producer: Patrick Milling Smith / Brian Carmody / Drew Santarsiero
Cinematographer: Joost van Gelder
Post Production: Tom Johnson (Exec Prod.) @ Time Based Arts Ⓟ Ⓦ
VFX: Sheldon Gardner (2D Lead) / Mike Batcock (3D Lead) / Jo Gutteridge @ Time Based Arts Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Flame: Ollie Ramsey
Music: Blowin' in the Wind - Bob Dylan

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