Brexit Party: “Don't Waste Your Vote” - 2 mins 45s
This is a very skilful piece of propaganda. It weaves two ideas together: one, that Leave voters have been let down by both of the major political parties. And, two, that the NHS has a funding crisis. Without being explicit, it suggests that these two things are connected. For those who voted Leave because of the simplistic claim that the money currently paid to the EU can be siphoned directly into our ailing health service, this fraudulent conflation provides a motive for supporting the Brexit party. It cleverly reinforces this idea without painting any lies on the side of a bus.
It was shrewd to minimise the presence of Nigel Farage. It's certainly true that the party which emerged like a phoenix from the UKIP bin fire is utterly dominated by the frog-faced bigot, but whoever made this film recognises that he is a divisive figure, especially among the Labour voters in the northern heartlands that this film is aimed at.
The good news from a progressive point of view is that this film has enough weight to split the Leave vote between this party and the Conservatives, and many Labour MPs will benefit from this. Let's hope so. It would be very satisfying to think that this piece of communication was sufficiently well aimed so as to be completely counter-productive.