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21 May 2019

Never Mind the Bollocks.

by Jason Stone

BrewDog: “Advert” - 30s

While they've had no shortage of bad press lately, BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign. To maintain this idea and perhaps to avoid being criticised for their previous disavowal of the advertising industry - founder James Watt once said he'd "rather set my money on fire" than spend it on advertising - they've opted for a 101 approach to having their cake and eating it.

Given the stories which have emerged about his company's approach, it'll probably turn out he opted to set fire to someone else's money to get this made.

As Uncommon Studios were behind this and they are currently advertising's equivalent of a milkshake in the face of a fascist, it's gathered a lot of positive attention. And it'll probably have the desired impact. But, you know, meh!

Creative Agency: Uncommon Ⓟ Ⓦ
Post Production: Absolute Post Ⓟ Ⓦ
Sound Designer: Jack Sedgwick @ Wave Ⓟ Ⓦ
Music Supervisor: Harley Beckmann-Hawksley @ theodore Ⓟ Ⓦ
Music: Bleed - Meshuggah

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.