DAVID reviews

15 November 2017

Bose: Mark of distinction.

by Syd Briscoe


Bose: “Kiss” - 30s

Bose continue their inner life campaign with beautifully weighted ad, this time featuring a kid leaving a school dance. While initially the solo scoot home might seem lonely, the camera stays on his face long enough for the audience to notice a lipstick print.

Casting is everything here. The young man's everyday look is perfect and the glint in his eye as a smile forms on his face -

almost as though it's in response to the viewer noticing the pink smudge on his cheek - is immensely charming.


Creative Agency: Grey London Ⓦ
CCO: Vicki Maguire / Caroline Pay
Creative Director: Dan Cole / Andy Garnett
Creative: Jamie Starbuck / Lex Down / Andy Preston
TV Producer: Natasha Bloom
Film Production: Smuggler
Director: Miles Jay
Producer: Ben Roberts
Executive Producer: Fergus Brown / Trine Pillay
Cinematography: Evan Prosofsky
Editor: Ben Jordan @ Work Ⓦ
Post Production: Kirsty Murray / Belinda Grew @ Absolute Post Ⓦ
Sound Designer: Sam Ashwell @ 750MPH
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