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11 November 2019

One-Stop Shop

by Syd Briscoe


Boots: “Gifting is Hard” - 90s

It's that time of year again - time to try and work out what to give friends, family, and what feels like everyone else under the sun for Christmas. Does your nephew still like videogames? Does your vegan co-worker make exceptions for chocolate? Does your mum really need yet another scarf?

These questions, and more, are addressed in this amusing commercial for Boots, who acknowledge the agonising minefield that is trying to keep everyone happy in this late-capitalist dystopia. From fitness fanatics to make-up addicts, the brand reckon they've got something for everyone on offer.

Lovely performances (particularly the man who's seen and shopped too much) and rapid-fire vignettes fuel the proposition, as directing duo Si & Ad ensure that no gift-giving angle goes unexplored. This is a strong piece of work which gives the impression that a Boots gift will be far more satisfying than the inevitable toiletry set from a distant relative... as well it should.


Creative Agency: Ogilvy UK Ⓟ Ⓦ
Group ECD: Jules Chalkley
ECD: Sam Cartmell
Film Production: Academy Films Ⓟ Ⓦ
Director: Si & Ad Ⓟ Ⓦ
Producer: Shirley O'Connor
Executive Producer: Medb Riordan
Cinematographer: André Chemetoff
Costume Design: Bratsk
Editor: Ryan Beck Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Alasdair Patrick / Holly Treacy @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Giles Cheetham @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervision: Mr Pape Ⓟ Ⓦ

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