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23 November 2018

I want to ride your bicycle.

by Andrew MacGregor

BikeExchange: “Where The World Rides” - 68s

Australian cyclists have never had it better, according to this pacy effort from online marketplace BikeExchange. Targeted at amateurs, semi-amateurs, and, erm, "pro-amatuers" alike, the ad claims there is always someone on the hunt for that two-wheeled edge… and they will pay to get it.

Whether it's for a replacement crank or an entirely new bike, the ad's committed VO urges punters to get on the e-saddle, as it were. Meanwhile, a shrewd blend of visual gags and characterful cyclists strengthens the brand's proposition further, and it should encourage discerning peddle demons to log on.

Film Production: Sweetshop Ⓟ Ⓦ
Director: Alexander Brown Ⓟ Ⓦ
Producer: Zena Bartlett
Managing Director: Edward Pontifex
Executive Producer: Loren Bradley
Cinematographer: Max Walter
Editor: Jess Mutascio

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