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18 March 2020

Ready to rumble.

by Syd Briscoe

Belair Direct: “Gangs” - 30s

Dance-fighting teens may not be the first thing that comes to mind in regards to home insurance, but this amusing ad for Canadian firm Belair Direct may just forge a link. Directing duo The Bobbsey Twins present a spirited take on West Side Story’s Sharks v Jets rivalry, as a rowdy clan of youths cause an accident with their determined jiving.

Balancing just the right level of self-conscious humour with unrepentant cheese, the action is delivered well as the gang "make like an egg and scramble" away from the consequences of their actions. With school closures on the horizon, roving groups of two-stepping teens might be a reasonable concern for homeowners soon.

Director: The Bobbsey Twins Ⓟ Ⓦ (Blink Ⓟ Ⓦ)
Production Services: Twentyfour-Seven Ⓟ Ⓦ
Cinematographer: Will Bex

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