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6 September 2019

Poaching with Purpose

by Syd Briscoe


Beco: “Steal Our Staff” - 68s

Eco-friendly cleaning brand Beco are making efforts to close the disability employment gap by encouraging other firms to poach their staff. Employing an 80% disabled workforce, the company are printing their pictures and CVs on their products to draw attention to their talents - regardless of the challenges they face.

This ad sets out the campaign's stall well, with an underlying humour and determination to defy expectations from the word go. With the employees themselves talking back to the narrator, it ensures that their narrative is kept in their hands - which are clearly more than capable of handling it.


Creative Agency: TBWA\London Ⓟ Ⓦ
Creative Director: Andy Jex
Creative: Dan Kenny / Duncan Brooks
Agency Producer: Holly Baker
Film Production: Hoi Polloi Ⓟ Ⓦ
Director: Dan Castella Ⓟ Ⓦ
Director's Agent: ENID London Ⓟ Ⓦ
Production M'ger: Robyn Warwick
Executive Producer: Pete Shuttleworth
Editor: Daniel French
Sound Designer: James Cobbold Ⓦ @ 750MPH Ⓟ Ⓦ

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