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20 February 2020

Enter the dragon.

by Syd Briscoe

Barnardo's: “Komodo Dragon” - 40s

Last year, a striking ad for Barnardo’s showed a girl being stalked by a gang of vicious hyenas. Here, agency FCB Inferno and director Sam Brown return to that theme by way of Indonesia and Komodo Island.

This hard-hitting follow-up sees a young girl describe being groomed by an older man - her sense of dread embodied as a Komodo dragon. The creeping lizard then slinks its way through her bedroom and invades what should be a safe space to illustrate her sense of captivity.

It's an uncanny way to demonstrate how people - particularly vulnerable young people - can feel when they lack friendly faces to talk to about their worries. The change in mood by the end of the ad shows just how important the advertised charity's work is, as it offers a lifeline to those facing dragons of their own.

Creative Agency: FCB Inferno Ⓟ Ⓦ
Creative Director: Ben Edwards / Guy Hobbs
Creative: Jayshree Viswanathan / Chelsey Redshaw
Account Director: Jessie Landers
Account Manager: Jack Steers
Strategy Director: Helen St Quintin
Agency Producer: Charlie Coombes
Film Production: Rogue Films Ⓟ Ⓦ
Director: Sam Brown Ⓟ Ⓦ
Producer: Emma Butterworth
Executive Producer: James Howland
Editor: James Rosen Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
VFX: Alex Fitzgerald (Exec. Producer) / Kirsty Ratcliffe (Producer) @ The Mill Ⓟ Ⓦ
Sound Designer: Philip Bolland / Josh Campbell / Anthony Moore @ Factory Ⓟ Ⓦ

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