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5 September 2019

Pack Mentality

by Syd Briscoe


Barnardo's: “Hyenas” - 40s

Bullies take the form of real beasts in this compelling commercial for Barnardo's. The children's charity's latest campaign highlights the challenges kids can face outside the home - and even those which follow them wherever they go online.

With the charity's latest survey revealing the most common anxiety triggers for children are changes at school, bullying, and the effects of social media on their mental health, it's a timely look at the impact proper support can have on a young person's daily life.

Director Sam Brown ensures the film's message is clearly delivered, as it follows a girl being stalked by a gang of vicious hyenas wherever she goes. Whether her challenges really have claws and teeth is immaterial - Barnardo's says her fears need to be managed just the same.


Creative Agency: FCB Inferno Ⓟ Ⓦ
Creative: Jayshree Viswanathan / Chelsey Redshaw
Head of TV: Nikki Chapman
TV Producer: Charlie Coombes
Film Production: Rogue Films Ⓟ Ⓦ
Director: Sam Brown Ⓟ Ⓦ
Cinematographer: Jaime Feliu Torres
Editor: James Rosen Ⓦ @ Final Cut Ⓟ Ⓦ
VFX: The Mill Ⓟ Ⓦ
Sound Designer: Philip Bolland / Josh Campbell / Anthony Moore / Lou Allen @ Factory Ⓟ Ⓦ
Music Supervisor: Jeremy Newton / Jonathan Watts @ Adelphoi Ⓟ Ⓦ

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