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11 September 2019

Fighting to be noticed.

by Alice May

Barclaycard: “Happy Place - Wrestling” - 55s

In one of two twin ads for Barclaycard, a woman puts up with a music festival for the sake of her beloved; revealing that the discounts that she gets with her card means paying for the event is less painful than it might be. She just goes to the happy place in her mind instead.

The sheer unexpectedness of this place is what makes this fun - that and the way it's been visually realised. It's not until her fantasy scenario starts to unfold that we appreciate the excellence of the casting. The stunts are perfectly judged to deliver maximum comedy without taking us away from the core conceit.

Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Creative Director: Dan Morris / Charlene Chandrasekaran
Creative: Nick Lindo / Sebastien Thomas
Senior Acc Handler: Tom Elias
Account Director: Eileen Cosgrove-Moloney
Agency Producer: Josh Sanders
Ass't Prod (Agency): Hannah Gant
Film Production: Blink Ⓟ Ⓦ
Director: Nick Ball Ⓟ Ⓦ
Exec Director: James Bland
Producer: Tom Farley
Production M'ger: Francesca Resteghini
1st AD: Julian Higgs
Production Services: Milica Jokic
Cinematographer: Alex Barber
Production Designer: Olly Williams Ⓟ Ⓦ (Vision Ⓟ Ⓦ) / Hannah White
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Luke Rafferty @ MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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