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18 April 2019

Start as you mean to go on.

by Andrew MacGregor

Bank Of Ireland: “Rugby” - 40s

Connacht, Leinster, Munster, and Ulster comprise Ireland's four provinces, as well as the country's professional rugby union elite. Keen to acknowledge strength in numbers, this grounded and intimate Bank of Ireland film darts between each club as fans, ground staff, and players prepare for match day.

Shot through a hazy, leisurely filter, the ad makes good use of tunnels, stairwells, and murals to convey rugby union's tangible appeal across the Emerald Isle. This sense of place is well cultivated by director Tomas Jonsgården, who lets each club's colours and demeanour shine through before the bank's pithy sign-off.

Film Production: Red Rage Ⓟ Ⓦ
Director: Tomas Jonsgården Ⓟ Ⓦ (Independent Ⓟ Ⓦ)
Producer: Magnus Åkerstedt
Executive Producer: Paul Holmes
Post Production: Shayne Murphy @ Windmill Lane Ⓟ Ⓦ
Music: Stickfigure Dreams - Will Cookson

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