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17 September 2019

Rum Rhythms

by Syd Briscoe

Bacardi: “The Sound of Rum” - 57s

It might seem out of character for a drinks brand to focus on the sound of their product, but Bacardi prove the proposition has legs in this lively commercial outing. 'The Sound of Rum' shines a spotlight on the audible aspect of cocktail making, bringing together bartenders from all over the world to show off their shaker skills.

Director Tucker Bliss keeps the energy up and the vibes good here, with rapid cuts and a party atmosphere contributing to the sense that everyone involved is having a grand old time. With a soundtrack created by producer and rapper Swizz Beatz especially for the occasion, this is a, er, spirited look at the classier end of drinking culture.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative: Julia Merino / Greg Farrington
Account Director: Matt Thomas
TV Producer: Joe Sloane / Cathy Olmedillas
Film Production: 1stAveMachine Ⓟ Ⓦ
Director: Tucker Bliss Ⓟ Ⓦ
Cinematographer: Dan Bronks
Editor: Charlie Moreton Ⓦ @ Work Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Audio Mix: Tim Preston @ MassiveMusic
Music Production: MassiveMusic

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