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15 January 2019

First contact.

by Andrew MacGregor


Babbel: “Alien Problems” - 30s

A welcome return for Babbel's resident spokes-alien finds Alexi in a spot of bother: he can't imagine learning a new language quickly enough to greet the neighbours or regale dinner party guests with a droll anecdote.

Crippled by uncertainty, the tongue-tied being seems doomed to a misunderstood spell on Earth - and fewer occasions to wear his party threads. That's where the advertised learning app comes in.

The brand suggests anyone - even those with sharp teeth and elongated craniums - can boost their language skills via fifteen-minute lessons. Thanks to the ad's charming set-up and character design, this feature should prompt further investigation.


Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Tony Davidson / Iain Tait
Creative Director: Hollie Walker
Creative: Jake Attree / Matt Callaby
Group Acc Director: Paulo Salomao
Account Director: Alex Fisch
Account Manager: Sam Hunton
Agency Producer: Samara Zagnoiev
Film Production: Independent Ⓟ Ⓦ
Director: Jake Dypka Ⓟ Ⓦ
Producer: Giles Skillicorn
Executive Producer: Verity White
Cinematographer: Patrick Meller
Editor: Max Windows Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Time Based Arts Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ
Composer: Joseph Alexander

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