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13 January 2020

Normal wisdom.

by Syd Briscoe


BUPA: “It's Normal to Us” - 60s

People are encouraged to let their freak flag fly, so to speak, in this comprehensive commercial for BUPA... at least, when it comes to healthcare. The private healthcare provider claim they're equipped to handle whatever your 'normal' is - regardless of whether physical, mental, or emotional help is required.

From the nagging feeling that something isn't right to having an unexpected response to a situation (crying when you shouldn't, or not crying when you should), this film neatly outlines a wide variety of different catalysts which might inspire one to seek help. Director Simon Ratigan deftly handles what could feel like a forced exercise in diversity, ensuring that the film hits just the right note of emotional warmth.


Creative Agency: MullenLowe Ⓟ Ⓦ
Creative Director: John Dean / Gary Marjoram
Agency Producer: Nicholas Kurs
Film Production: HLA Ⓟ Ⓦ
Director: Simon Ratigan Ⓟ Ⓦ
Producer: Tim Nunn
Executive Producer: Mike Wells
Cinematographer: Federico Alfonzo
Production Designer: Tom Gander
Editor: Adam Spivey Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: Seamus O'Kane @ The Mill Ⓟ Ⓦ
Sound Designer: Ben Leeves / Dominic Dew @ Jungle Ⓟ Ⓦ

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