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20 April 2020

Tech this out.

by Syd Briscoe

BT: “Rylan on Podcasts” - 3 mins 30s

BT and ITV have teamed up for a series of special ad breaks, each centred on a different branch of technology. With many having to make rapid adjustments from a relatively tech-free life to existing mainly online in quarantine, offering how-tos on everything from video calling to streaming services provides a somewhat cushioned landing for those diving into the virtual world for the first time.

This instalment, fronted by presenter and former X Factor contestant Rylan Clark-Neal, focuses on podcasts. Taking things right from the most basic level (making sure the WiFi is turned on is quite important, after all) ensures viewers of all stripes can follow along, and Clark-Neal ensures the information remains clear and personable without being condescending.

Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
Creative Director: Will John
Senior Creative: William Helm / William Brookwell
Agency Exec Producer: Sam Robinson
Agency Producer: Georgie Ford
Ass't Prod (Agency): Georgia Day
Film Production: Prodigious Ⓟ Ⓦ
Director: Chris Faith Ⓟ

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