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4 July 2019

Time is of the essence.

by Andrew MacGregor


BBC Sport: “Three Seconds” - 40s

There's more than a hint of Guy Ritchie's Sherlock Holmes to this trail promoting the BBC's Netball World Cup coverage. Evoking Robert Downey Jr's blow-by-blow defeat of a bareknuckle boxer, the ad zips between various players as they calculate the necessary steps to victory... all within three seconds of catching and releasing the ball.

The conceit is deftly realised by director Ali Kurr, who makes strong use of light and shadow to show how each player is both isolated and crowded at the same time. Given its slot between the end of Wimbledon and the start of the football season, netball's showpiece event may get its moment in the spotlight, too.


Creative Agency: BBC Creative
ECD: Laurent Simon
Creative Director: Tim Jones / James Cross
Creative: Nathalie Gordon
Planner: Rosanagh Ker
Head of Film: James Wood
Agency Producer: Elly Hopwood
Agency Prod Man: Jessica Greshoff
Film Production: Chief TV Ⓟ Ⓦ
Director: Alessandra Kurr ♀ Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)
Producer: Jennifer Monks
Production Co-ord: Rachael Aldridge
Editor: Ian McLaughlin
Post Production: Ben McFarlane
VFX: Prateek Mathur
Colourist: Paul Willis
Flame: Si Stannard
Sound Designer: Max Brodie

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