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13 March 2019

Insurance Fraud

by Syd Briscoe

Aviva: “Disguise” - 30s

Aviva announce their intention to treat their existing customers just as favourably as new ones with this amusing ad. The 30" commercial sees a bloke try to pass himself off as a new customer in order to get the good deals and perks commonly used to entice them... but his, ahem, disguise isn't quite up to snuff.

Strong production design gives the whole interaction a Bond villain vibe, from the ominous location to the insurance salesman's totalitarian outfit. Having the customer dragged away by typical-looking fascist goons while an alarm blares is a nice touch, too.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Simon Lloyd
Creative: Dan Bailey / Brad Woolf / Edd Gold
Account Director: Gemma Cox / George Fox
Account Manager: Kate Briefel
Business Team: Mike Stern / Charlotte Cook
TV Producer: Lucinda Ker
Film Production: Stink Ⓟ Ⓦ
Director: Keith McCarthy Ⓟ Ⓦ
Producer: Peter Knowles
Cinematographer: Ula Pontikos
Editor: Jack Singer Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ / Framestore Ⓟ Ⓦ
Sound Designer: Hass Hassan @ Jungle Ⓟ Ⓦ

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