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13 December 2018

Santa Claus is cutting it down.

by Andrew MacGregor

Audi: “New Santa” - 3 mins 50s

Even Father Christmas isn't immune from a mid-life crisis, according to this playful Audi commercial. When the big man spots a slimmer, younger bloke with an RS5 coupé in the driveway, he embarks on a training regime worthy of Rocky Balboa.

Unsurprisingly, the man who actually ate all the pies finds it tough going at first, and only intervention from his fitness-mad elves can help him achieve the kind of bod that will fit into a reasonably-priced sports car.

This North Pole workout is ably realised by director Craig Gillespie, who keeps viewers invested in spite of the lengthy running time. Still, spare a thought for the reindeer who are now presumably out of job.

Film Production: MJZ Ⓟ Ⓦ
Director: Craig Gillespie Ⓟ Ⓦ
Producer: Debbie Tietjen
Service Co Prod: Sherry Baumgart

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