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23 September 2019

No rest for the wicked.

by Andrew MacGregor


Audi: “Fast Asleep” - 60s

Rare is the car ad that leaves test drives to the imagination, but that's precisely what Audi have done here. In fact, we barely see any of the marque's SUVs in action - but you can tell they've seen some action overnight.

As the unwitting driver of a car transporter sleeps in his cab, his mud-splattered cargo emerges from the surrounding woodland. Like teenagers sneaking home after a night out, the SUVs creep back onto the trailer with the gentlest of engine purrs.

A sneaky successor to 2015's 'Born Restless' commercial, BBH and director Marcus Söderlund's film trades spectacle for high-spec mischief. Scored by a cover of My Fair Lady's 'I Could Have Danced All Night', it neatly invites motorists to push the advertised SUVs to their limit.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
CCO: Ian Heartfield
Creative Director: Psembi Kinstan
Creative: Doug Fridlund / Mikael Alcock
Senior Acc Handler: Sam Hardy
Account Director: Bella Bertolotti
Business Team: Jon Barnes
Strategy: Sofia Bodger
Strategy Director: Tom Patterson / Ben Shaw
Agency Producer: Georgina Kent
Ass't Prod (Agency): Rory Reames
Film Production: Academy Films Ⓟ Ⓦ
Director: Marcus Söderlund Ⓟ Ⓦ
Producer: Steve Overs
Executive Producer: Simon Cooper
Cinematographer: John Lynch
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Adam Smyth @ String and Tins Ⓟ Ⓦ
Music Supervisor: Julz Baldwin / Ayla Owen (Lead) / Hywel Evans (Lead) @ The Most Radicalist Black Sheep Music
Music: I Could Have Danced All Night (ft. JAKL) - Faultine

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