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7 February 2019

Into The Light

by Syd Briscoe

Audi: “Cashew” - 60s

Audi's 2019 Super Bowl outing features a trip to the great beyond... with a twist. When a man arrives at an idyllic pastoral farmhouse (complete with evocative wheat field), his grandfather has a surprisingly futuristic gift waiting in the garage to pass down the generations. At least, that's what we're led to believe.

We won't spoil the reveal, but the ad's tonal shift is beautifully handled as the protagonist finds himself in decidedly duller surroundings. It's also a lovely way to draw attention to the brand's electric ambitions, as marques increasingly turn the gridiron showpiece into an eco-friendly battleground.

Film Production: Rattling Stick Ⓟ Ⓦ
Director: Ringan Ledwidge Ⓟ Ⓦ
Editor: Rich Orrick Ⓦ @ Work Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ

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