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20 January 2020

Chauffeur, so good.

by Andrew MacGregor


Audi: “Addison Lee Group” - 2 mins 16s

Who better to extol the benefits of an Audi e-tron than someone who drives nearly every day for a living? Thatís the logic behind this collaboration with taxi firm Addison Lee, which follows a day in the life of London chauffeur Alan Meere. Naturally, this cabbie has got plenty to say.

Much of it is - surprise surprise - complimentary about the advertised vehicle, though Meeresís discretion and driving record lends much-needed credence to his words. The fact that heís a mummyís boy, bless him, also takes the edge off the corporate atmosphere.

As well as delivering the human element, director Jonathan Pearson and DP Olan Collardy offer a slick rendition of the capital city - which maintains the brandís air of exclusivity well.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Sacha Ward
Agency Producer: Charlie Hurlock
Film Production: UNIT9 Ⓟ Ⓦ
Director: Jonathan Pearson Ⓟ Ⓦ
Producer: Geoff Stickler
Cinematographer: Olan Collardy Ⓦ (Vision Ⓟ Ⓦ)
Editor: Liz Deegan ♀ Ⓟ Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Post Production: Peter Burch @ Envy Advertising Ⓟ Ⓦ
VFX: Martin Waller @ Envy Advertising Ⓟ Ⓦ
Colourist: Jax Harney ♀ Ⓟ @ Envy Advertising Ⓟ Ⓦ
Sound Designer: Arge @ Envy Advertising Ⓟ Ⓦ
Location: London, UK

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