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11 March 2019

Follow the leader.

by Syd Briscoe


Audi: “A Pleasure to Follow” - 60s

Audi announce the launch of their R8 model with this high speed city caper. Ably shot by Sam Brown, the film documents the hijinks which ensue as a colourful cast of characters vie for pole position behind the snazzy new vehicle.

From tourists in taxis and gormless teens to garbage trucks and delivery truck drivers the pursuit vehicles are meticulously designed to elicit a laugh despite the viewer getting only a brief glimpse of each.

Meanwhile, a cover of The Carpenters's 'Close to You' provides a dreamy soundtrack - its laid back vibe contrasting nicely with the on-screen action. Lovely work which is sure to intrigue petrol heads and casual car lovers alike.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
CCO: Ian Heartfield
Creative Director: Matt Moreland / Chris Clarke
Associate CD: David Lasar / Thibault Michal
Managing Partner: Will Lion
Account Director: Jamie Bolton
Account Manager: Alexandra Hearth
Business Team: Will Nicholls
Strategy Director: Damien Le Castrec
Agency Producer: Masha Manojlovic
Film Production: Rogue Films Ⓟ Ⓦ / Carnage Ⓟ Ⓦ
Director: Sam Brown Ⓟ Ⓦ
Producer: James Howland
Cinematographer: Alex Barber
Post Production: The Mill Ⓟ Ⓦ
VFX Shoot S'visor: Jonathan Westley
Colourist: Seamus O'Kane
Sound Designer: Joe Wilkinson @ String and Tins Ⓟ Ⓦ
Music Supervisor: Ayla Owen
Music: Close To You - The Carpenters

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