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2 March 2020

Meet the Outrunners.

by Andrew MacGregor

Asics: “Evoride” - 53s

“Getting tired just got harder” may sound like the perfect tagline for amphetamines, but it’s actually to promote a new line of running shoes from ASICS. Director Rogelio’s accompanying film goes for hell for leather-stroke-engineered mesh, as the supple cast literally shed their exhausted selves once they reach breaking point.

This is illustrated by doubles emerging from each runner’s body, with the non-ASICS wearers too knackered to continue. It's a neat metaphor brought to life by some deft VFX and a polyrhythmic percussion track, which should get viewers' toes tapping at any rate. The exact science behind the shoes, however, remains spotty at best.

Creative Agency: Edelman Ⓦ
Film Production: CANADA Ⓟ Ⓦ
Director: Rogelio Ⓟ Ⓦ
Producer: Marga Sardà
Executive Producer: Oscar Romagosa / Marta Bobic
Prod Company's Agent: ENID London Ⓟ Ⓦ
Cinematographer: Christopher Ripley
Editor: James Rosen Ⓦ @ Final Cut Ⓟ Ⓦ
Animation VFX: No.8 Ⓟ Ⓦ
Sound Designer: Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ

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