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16 October 2019

Into the woods.

by Andrew MacGregor


Argos: “Autumn Wardrobe” - 30s

As clothes retailers unleash their AW19 wares on the public, Argos disrupt proceedings with another instalment of their ‘So Stylish You Could Wear It!' campaign. Once again, directors Traktor confound fashionistas nationwide with fixtures, fittings, and furnishings spliced with haute couture. Naturally, the catwalk is now a seasonal forest.

The two ramblers who bear witness to this off-beat fashion show provide a neat throughline with the previous ad, suggesting the brand will do whatever it takes to sway the pair. Meanwhile, there are enough deadpan looks to camera and quirky costume designs to show the brand have both pride in and a sense of humour about their stock.


Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott / Micky Tudor
Creative Director: Danny Hunt
Creative: Alice Burton ♀ Ⓟ Ⓦ / Carl Storey
Senior Acc Handler: Imogen Blackburne
Account Director: Ollie May
Planner: Claire Carmichael
Senior Producer: Anthony Borkett
Film Production: Stink Ⓟ Ⓦ
Director: Traktor Ⓟ Ⓦ
Producer: Mikey Levelle
Cinematographer: Jamie D Ramsay Ⓦ (WPA Ⓟ Ⓦ)
Production Designer: Ben Ansell
Costume Design: Verity Hawkes
Choreography: Natricia Bernard
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Philip Whalley @ MPC Ⓟ Ⓦ
Colourist: Jean-Clément Soret / Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Music Supervision: Be Norway Ⓟ Ⓦ

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