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8 October 2019

Hung Out To Dry

by Syd Briscoe

Arch & Hook: “Fashion's Dirty Little Secret” - 57s

While people have long been aware that fast fashion is a major source of environmental damage, the same awareness hasn't been extended to the objects involved in getting said fashion into stores: namely, clothes hangers. Sustainable hanger brand Arch & Hook intend to change all that, starting with this sleek film directed by John Filipe.

'Fashion's Dirty Little Secret' will be the first time many will have been told about the common practice of shipping clothes with cheap plastic hangers which are then discarded, and it does so in fittingly stylish fashion. Artfully filmed with a grungy vibe (one shot evokes American Beauty's rose petals scene), the film delivers its message clearly without talking down to the viewer.

Sustainable fashion is a hot topic at the moment, with major retailers increasingly engaging in clothes recycling and upcycling schemes. Arch & Hook's reclaimed marine plastic hangers may be a less visible part of the industry's processes, but they're certainly a step in the right direction.

Film Production: RSA Ⓟ Ⓦ
Director: John Filipe
Producer: Pavel Ananich
Executive Producer: Ross Plummer
Cinematographer: Maxime Desmet
Production Designer: Daylene Kroon / Desiree Brands

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