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19 February 2020

Bossing it.

by Andrew MacGregor

Apple Mac Book: “Female Artists” - 30s

Last night’s Brit Awards saw host Jack Whitehall criticise the lack of female nominees at this year’s event. This theme continued into the ad break, as Apple released a new cut of their “Behind the Mac” commercial featuring - you guessed it - female artists only. Perhaps the tech giant got a sneak peek at Whitehall’s script beforehand.

Whether this is a cynical bid to curry favour with progressive viewers or not, black-and-white cameos from artists like Ellie Rowsell, FKA Twigs, and Little Simz (who helpfully provides the soundtrack) are both grounded and inviting. As an aside, we’d love to know what Siri now makes of this gender equality lark.

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