Ancestry: “You Are Your Story” - 90s
Ancestry.com exploit Germany's divisive history to compelling effect with this 90" commercial from director Michael Lawrence, who charts one family's turbulent lineage from the late-nineteenth century to the present day.
The costumes and set design boast plenty of beautiful period detail as you might expect, but there's also a vivid, theatrical quality to the way one descendent shifts from a candlelit house to war-torn streets.
This lends extra drive to a sector that can often feel static or starchy. While the idea of using services like Ancestry is now ripe for parody, Lawrence's film still manages to convey the thrill of charting one's family history - through the good times and the bad.
||Michael Lawrence Ⓟ Ⓦ (Academy Films Ⓟ Ⓦ)