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15 May 2019

Top of the table clash.

by Andrew MacGregor


Amazon Prime: “Table Football” - 60s

A bloke summons his inner Pep Guardiola in Amazon Prime's latest ode to compulsive viewing, which - depending on your football allegiance - will either have you reaching for the remote or shouting "Olé!" at the top of your voice.

Regardless of club loyalties, it's an affectionate riff on the Manchester City manager's famously OTT hand gestures and team instructions. The only difference here is that the action takes place during a table football game in a family restaurant, not the Etihad Stadium.

Naturally, director Steve Rogers runs with the concept, as the protagonist - still in his work clothes - clutches a fellow player's head in his hands and entrusts him with the ball in amusingly reverent fashion.

As with the brand's previous ‘Conference' ad, the dialogue is drowned out by a swelling orchestral score, making the lead's vigorous performance all the more captivating. This is catnip for sofa managers everywhere.


Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Group CD: Raphael Basckin / Shelley Smoler
Creative: David Wigglesworth / Ed Redgrave
Managing Director: Heather Cuss
Account Director: Callum Raines
Strategy Director: Tim Whirledge
Agency Producer: Peter Montgomery
Ass't Prod (Agency): Manon Rees
Cinematographer: Daniel Landin
Production Designer: Drogo Michie
Costume Design: Rosa Dias
Hair Design: Louise Hinton
Make-Up: Louise Hinton
Editor: Jonnie Scarlett Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Compositor: Marcus Wood
Sound Designer: Sam Ashwell Ⓦ / Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ

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