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16 May 2019

Killer instincts.

by Andrew MacGregor

Amazon Prime: “Last Cupcake” - 60s

One of four well-crafted Amazon Prime films from Droga5 and director Steve Rogers, this instalment shows how just one episode of Prime exclusive ‘Hanna' can turn even the meekest individual into a force to be reckoned with… especially when there's a cupcake up for grabs.

As an entire office converges on the leftovers from a client meeting, the protagonist shows considerable guile as she outmanoeuvres her co-workers. A dropped mug here, a stepped-on shoe there ensures she takes pole position - enough to make any sweet-toothed viewer or teenage assassin proud.

This campaign's ‘before and after' aspect is also handled brilliantly here, as we see the cogs turning in her head the night before on the sofa. Anyone who dreams of channelling their telly addiction into everyday life will relate to this.

Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Group CD: Raphael Basckin / Shelley Smoler
Creative: David Wigglesworth / Ed Redgrave
Managing Director: Heather Cuss
Account Director: Callum Raines
Strategy Director: Tim Whirledge
Agency Producer: Peter Montgomery
Ass't Prod (Agency): Manon Rees
Film Production: Somesuch Ⓟ Ⓦ
Director: Steve Rogers Ⓟ Ⓦ
Producer: Lee Groombridge
Production M'ger: Luke Thornton
Executive Producer: Seth Wilson
Cinematographer: Daniel Landin
Production Designer: Drogo Michie
Costume Design: Rosa Dias
Hair Design: Louise Hinton
Make-Up: Louise Hinton
Editor: Scot Crane Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ

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