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2 May 2019

Impulse Buy

by Syd Briscoe

Amazon Prime: “Jacket” - 45s

Amazon Prime take sales seduction to its logical conclusion in another excellent outing from their latest campaign. Droga5 have hit it out of the park throughout the campaign, with strong performances bolstering the proposition throughout, and this highly sensual jacket purchase is no exception.

The amount of story conveyed without words here is extremely impressive, as a bloke at a bar encounters a far suaver version of himself. All it takes for him to max out his cool enough to be charming is a leather jacket... and a few magic tricks to boot.

K-Ci & JoJo's smooth RnB track 'All My Life' accompanies the action, adding an extra layer of humour to the twin performances. This campaign feels highly affectionate rather than mean when it pokes fun at human foibles, and endears us to a giant global entity in a way we never expected.

Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Group CD: Shelley Smoler / Raphael Basckin
Creative: Molly Wilkoff
Group Acc Director: Heather Cuss
Account Director: Max Levine
Strategy: Pete Heskett
Agency Producer: Rachel Hough
Film Production: Furlined Ⓟ Ⓦ
Director: Speck and Gordon Ⓟ Ⓦ
Producer: Giles Skillicorn
Executive Producer: Olly Chapman
Cinematographer: Joost van Gelder
Post Production: Untold Studios Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Sound Designer: Will Cohen @ String and Tins Ⓟ Ⓦ
Music: K-Ci & JoJo - All My Life

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